Client: Ronin Motor Works
Project: Art Direction & Website Design
Ronin Motor Works lives somewhere between an art project and a small business. Founded by a passionate team of engineers who took a simple idea of redesigning a small batch of defunct Buell motorcycle chassis. The result was a 8 year project with a small full time staff of engineers and mechanics creating 47 one of a kind motorcycles. Ideas to redesign are common in the motorcycle world, but it is unheard of that anyone would bank roll that idea, and see it through. The team’s focus on meticulous craftsmanship and innovation (and the fact that the bike was raced and won second place at Pikes peak) created a powerful story that attracted motorcycle enthusiasts around the world.
