Overview
I’m a Senior Art Director in Minneapolis who got into advertising because most work in the world felt self-serving and didn’t truly respect the audience. I wanted to build things that reflected people instead of just adding to the noise. I approach every project with curiosity, usefulness, and a sense of entertainment, inspired by a sticky note I’ve had on my monitor for years with an Ira Glass quote: “be out for your own entertainment.” I’ve found that if I’m enjoying the work, it tends to connect with people in the same way.
I’m drawn to things that last, so I try to look past fleeting trends and focus on insights with real staying power. My work blends research, storytelling, and design craft to help brands show up more human. From small branding projects to global product launches, I’m always chasing ideas that feel honest and grounded. At the end of the day, the best ideas win, and ideas are everything.
Right now, I’m lucky enough to do all of this with the team at SixSpeed