Client: BFGoodrich
Project: The First Tires to Orbit the Earth
With over 150 years of innovation, BFGoodrich has a rich history of pioneering achievements. However, many of these milestones lacked any real visual owned assets. When it came time to commemorate the groundbreaking collaboration between BFGoodrich and NASA on the first tire to orbit the Earth, we proposed an animated short to bring the story to life. This project not only highlighted BFGoodrich's legacy but also showcased their commitment to innovation in a entertaining and educational way, ultimately earning a Gold ADDY award for Art Direction.
