Client: BFGoodrich
Project: KM3 Tire Launch
In a bold move to redefine its brand image, BFGoodrich approached us to launch their new off-road tire, aiming to shed the perception of being an "old man brand." Our team crafted the compelling "What Are You Building For?" campaign, which celebrated the spirit of customization and the off-road community. By emphasizing that every custom build begins with the right tires, we tapped into the passion of enthusiasts and their desire for individuality. The campaign's powerful messaging resonated so profoundly with consumers that it transcended the launch, becoming the company’s unofficial tagline for years and revitalizing the brand's identity in the marketplace.
Behind The Scenes
