Client: KNIPEX
Project: See How Far Your Hands Will Take You
Knipex — a 140 year-old German hand tool company that prides itself on innovation as much as heritage — wanted to build brand awareness in North America. Our team answered this by focusing on the insight that the true benefit of chasing perfection comes as much in the process of self-discovery as the outcome of the work itself. Our team created the platform “See How Far Your Hands Can Take you” to showcase everyday tradespeople as the artists, perfectionists, renegades, and mentors they truly are.
Electrical
Automotive
Plumbing
Construction
Behind the scenes
