Client: Polaris
Project: See You Tomorrow - Brand Campaign
Polaris wanted to show that whether you’re on a ranch or a small property, independence doesn’t mean doing it all alone. This campaign highlights how the right partner, paired with the right work ethic, is what gets the job done.
My Role: I figured out how each vehicle fit the story in an organic way, scouted locations in Wisconsin and west Texas, wrote arcs, and sketched the storyboards. I pulled together shot lists, chose and styled the talent, and brought in new photo and video partners. On set I directed both teams, then stayed close through the edit, music, retouching, and grade.
Behind The Scenes
